TouchTone Surveys® (TTS) is a service that reliably collects field data from any group of respondents, large or small. Whether you require an opinion poll or specific feedback from a targeted group of consumers, our services convert key data into comprehensive web-based graphs that can be easily analyzed using our cross-tabulation tools.
Our survey methodology is not medium dependent. It offers participants a number of convenient ways to submit their responses (i.e. web, phone, or mail). This multi-medium strategy results in much higher levels of participation since respondents can choose the medium most convenient to them. The data collected from each medium is automatically combined into a central database for instant graph-analysis from a password-protected web page.
The process for setting up a TouchTone Survey® is comprised of three phases:
- Develop unbiased questions that are written in the language of the audience and not of the client.
- Implement an optimal data collection strategy using a variety of proven technologies that will ensure equal participation and accessibility.
- Populate, in ‘real-time’, comprehensive web-based graphs that include a set of flexible cross-tabulation tools for in-depth analyses
The key elements that define the success of the ATC methodology are the high levels of participation, the speed at which we collect and disseminate our data, and the high reliability of our process to provide the most accurate data achievable.
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